Title: FUTURE OF ARTIFICIAL INTELLIGENCE IN MARKETING
Author: Dr. S. Revathi
Abstract:

The future of AI in marketing depends on new technology, decision making, personalization, ethical challenges and automation. By 2025, AI is not only considered a competitive advantage but also for survival in the digital marketing world it will become essential. Now, even for daily work, 88% of marketers are now dependent on AI. Moreover, conventional search engines like Google are to be slowly replaced by artificial intelligence platforms like chatGPT. This article explores the understanding of emerging technologies in AI marketing, expected AI marketing trends, top AI marketing tools and ethical consideration in AI marketing

Keywords: Artificial Intelligence, AI tools, Personalization, Ethical Consideration
DOI: https://doi.org/10.38193/IJRCMS.2025.7518
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Date of Publication: 30-09-2025
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Published Vol & Issue: Volume 7 Issue 5 Sep-Oct 2025