Title: FROM TRADITION TO MARKET: FOOD WISDOM OF ODISHA
Author: Dr. Rasmi Kanta Roul and Dr. Rajashree Sutar
Abstract:

The purpose of the study is to explore the impact of traditional cooking attributes on guests’ dining satisfaction and future intention in Odisha. Despite the effects of modernization on food culture and differences in traditional food attributes, tourists consistently seek service culture and the wisdom associated with traditional foods. The research uses a qualitative, phenomenological approach to explore tourists’ experiences regarding traditional cuisine in Odisha. The findings show positive growth in the popularity of traditional cuisine. The study emphasizes that both management and the government must collaborate to provide support and implement resources for the development of culinary tourism. Stakeholders can achieve this by upgrading infrastructure, promoting traditional food through targeted campaigns, encouraging entrepreneurship, and conducting training programs for culinary entrepreneurs. It is essential to preserve the authenticity of traditional food-making processes, the use of traditional raw materials, and to serve dishes in a way that allows tourists to experience genuine traditionalism. Strengthening these aspects will ensure that traditional food becomes a strong cultural identity and enhances Odisha’s tourism appeal.

Keywords: Food Wisdom, Presentation, Raw Materials, Orientation, Traditional.
DOI: https://doi.org/10.38193/IJRCMS.2026.8128
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Date of Publication: 03-02-2026
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Published Vol & Issue: Volume 8 Issue 1 Jan-Feb 2026