EXPLORING TOURIST RESPONSE TO FRIENDLY ENVIRONMENTAL DESIGN AND PERCEIVED VALUE ON TOURIST VISITATION INTENTION OF ADULT-CHILDREN TRAVELING WITH THEIR PARENTS - International Journal of Research in Commerce and Management Studies (IJRCMS)

Title: EXPLORING TOURIST RESPONSE TO FRIENDLY ENVIRONMENTAL DESIGN AND PERCEIVED VALUE ON TOURIST VISITATION INTENTION OF ADULT-CHILDREN TRAVELING WITH THEIR PARENTS

Authors: Jiin-Ling Lin and Ren-Fang Chao

Abstract:

The purpose of this study is to explore the travel decision-making of a specific type of traveler, adult-children, and their aged parents. The study examines the impact of an age-friendly environment and perceived value on the tourist’s travel intention. The results show that in addition to the significant impact of perceived value on tourism intentions, age-friendly environmental design has also been confirmed to play a mediating role between the above two dimensions. This phenomenon indicates that good age-friendly environmental design is indeed a key factor in adult-child and parent travel decision-making.

Keywords: Friendly Environment, Perceived Value, Travel Intentions, Mediation Effect

DOI: https://doi.org/10.38193/IJRCMS.2023.5301

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