In the present business environment, retention of talent is a significant challenge for organisations. Organisations, now have to differentiate themselves from their competitors through employer branding initiatives. Organisations are becoming cognizant towards employer branding as it helps in attracting, motivating and retaining the best talent in the market. Employer branding is a HR-marketing strategy which communicates the goodwill or reputation of the organisation to employees and other stakeholders. It reflects the employment experience of the organisation and provides its employees the ‘wow’ factor. It is becoming essential for organisations to make their organisation unique and develop it as a ‘great place to work’ in the minds of its employees. Among the various dimensions of employer branding, communication has emerged as a critical factor influencing employee perceptions and organisational attractiveness. This study examines IT employees’ perceptions of communication as a construct of employer branding and analyses the relationship between employees’ demographic profiles and their perceptions of diversity. Primary data were collected from 600 employees working in the top 20 IT companies ranked by NASSCOM using a structured questionnaire. Judgement sampling was adopted, and statistical tools such as percentage analysis, t-tests, and ANOVA were employed for data analysis.