| Title: DIGITAL TRANSFORMATION AND WOMEN ENTREPRENEURSHIP IN HILLY REGIONS: AN EMPIRICAL STUDY OF E-COMMERCE ADOPTION AMONG WOMEN ENTREPRENEURS IN NAINITAL DISTRICT, UTTARAKHAND |
| Author: Dr. Phakir Singh and Bhawana Kandpal |
| Abstract: Women Entrepreneurship is a catalyst for sustainable economic growth and Development. Traditional entrepreneurial activities in regions with limited resource, particularly in the hilly areas of Uttarakhand, have historically lacked sufficient access to markets, physical infrastructure, improved and more socio-cultural opportunities. However, the rise of e-commerce and digital business models has created better prospects for women entrepreneurs, helping them to reach new markets and locations, regardless of geographical and physical infrastructure limitations. This research paper examines the level and characteristics of adoption of e-commerce and its effects on women entrepreneurs in Nainital district, Uttarakhand. This research paper uses a descriptive and analytical design which is based on primary data backed by secondary data. This study evaluates economic performance indicators, social empowerment metrics, and challenges related to digital business operations. The findings of this research shows that the implementation of e-commerce practices has significantly enhanced earnings stability, market access, and decision-making empowerment among women entrepreneurs. However, digital skills, physical infrastructure issues, and competition among platforms emerge as challenges. This research contributes to existing gaps in knowledge and data concerning women digital entrepreneurs in hilly districts especially focusing on Nainital district, while also offering recommendations and actionable insights for developing e-commerce practices and infrastructure at the district level. |
| Keywords: Women Entrepreneurship, Digital skills, E-Commerce, Hilly Regions, Nainital District, Economic Empowerment. |
| DOI: https://doi.org/10.38193/IJRCMS.2026.8126 |
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| Date of Publication: 03-02-2026 |
| Download Publication Certificate: PDF |
| Published Vol & Issue: Volume 8 Issue 1 Jan-Feb 2026 |