Title: CUSTOMER SATISFACTION’S ROLE AND PERFORMANCE IN E-BANKING SERVICES
Author: Dr. Krishna Kumar CM and Srinivasa G
Abstract:

The research is conducted using a descriptive research design. According to the study’s findings, the benefits that customers receive lead to increased customer satisfaction. In e-banking services, gaining consumer loyalty is a confusing characteristic. Customer happiness, rewards, problems, and trust are highlighted as influencers of loyalty. Customer difficulties, on the other hand, have an impact on customer satisfaction. Customer trust has been demonstrated to have no significant impact on loyalty. The effect of the service quality variable on customer satisfaction was measured using the multiple regression technique. The article looks at the relative importance of each factor that affects customer happiness. The major goal of this study is to determine how the quality of E-banking services affects consumer satisfaction

Keywords: E-banking, Customer Satisfaction, Role, Performance, E-wallets.
DOI: https://doi.org/10.38193/IJRCMS.2025.7439
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Date of Publication: 26-08-2025
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Published Vol & Issue: Volume 7 Issue 4 July-Aug 2025