The rapid growth of information and communication technologies has paved the way for innovative financial instruments, including cryptocurrencies, which have gained global prominence. This study examines the growth, challenges, and opportunities associated with cryptocurrency investments in India. By analyzing primary data from 170 respondents in and around Coimbatore, the research highlights demographic trends, investment patterns, risk factors, and satisfaction levels. While cryptocurrencies are favored for their safety and reliability, challenges such as lack of transparency, liquidity issues, and insufficient customer support hinder their adoption. The study suggests strategies to address these challenges, including enhancing transparency, strengthening customer support, improving security measures, and fostering regulatory frameworks. These measures aim to build a sustainable and trustworthy crypto ecosystem in India.