Title: CHANGING CONSUMER BUYING BEHAVIOR AND ITS IMPACT ON TRADITIONAL RETAIL SHOPS: A STUDY OF GAYA SUBURBS
Author: Ravi Kumar
Abstract:
This study examines changing consumer buying behavior due to e-commerce and its impact on traditional retail shops in Gaya suburbs. Data collected from consumers and retailers reveal that convenience and pricing drive online shopping, while trust and availability support offline retail
Keywords: Consumer Behavior, E-Commerce, Traditional Retail, Gaya
DOI: https://doi.org/10.38193/IJRCMS.2026.8111
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Date of Publication: 20-01-2026
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Published Vol & Issue: Volume 8 Issue 1 Jan-Feb 2026