Volume 6 Issue 6 Nov-Dec 2024

Investors play a crucial role in supporting financial stability in the organisation and solving financial problems. In this sense, this study seeks to understand how individuals’ investment decisions make choices that satisfy them, specifically the age factor. The data collected from the secondary data was analysed using correlation, regression analysis and ANOVA for hypothesis testing. The study targeted a sample of 100 working professionals interested in investing. Responses were collected using a convenience sample via an online questionnaire. The data was analysed with the help of a regression model using the Excel tool. The results show that the investment decisions of different people differ significantly based on age.

Influencer marketing has emerged as a dominant force in the digital landscape, particularly in the food and beverage industry. While its effectiveness in promoting products is undeniable, it also carries significant negative implications. This study examines the adverse effects of influencer marketing with a focus on food vlogs, including the dissemination of misleading information, promotion of unhealthy eating habits, and ethical concerns regarding undisclosed sponsorships. Employing a mixed-methods research methodology, the study integrates quantitative surveys with 100 responses to gauge consumer perceptions and qualitative interviews to understand the experiences of industry stakeholders. The findings reveal that excessive reliance on influencers can erode consumer trust, distort dietary preferences, and create unrealistic lifestyle aspirations. This paper highlights the need for stricter regulations and ethical standards to mitigate these impacts. By addressing the darker side of influencer marketing, the study aims to foster a more transparent and responsible digital advertising ecosystem.

The rapid growth of information and communication technologies has paved the way for innovative financial instruments, including cryptocurrencies, which have gained global prominence. This study examines the growth, challenges, and opportunities associated with cryptocurrency investments in India. By analyzing primary data from 170 respondents in and around Coimbatore, the research highlights demographic trends, investment patterns, risk factors, and satisfaction levels. While cryptocurrencies are favored for their safety and reliability, challenges such as lack of transparency, liquidity issues, and insufficient customer support hinder their adoption. The study suggests strategies to address these challenges, including enhancing transparency, strengthening customer support, improving security measures, and fostering regulatory frameworks. These measures aim to build a sustainable and trustworthy crypto ecosystem in India.

In the context of an increasingly developed economy and fierce competition, the application of Information Technology (IT) in business activities has become an indispensable factor. In particular, for Accounting Information Systems (AIS), the use of IT not only helps improve work efficiency but also creates a solid foundation for the sustainable development of businesses. This article will explore the necessity of applying IT in the design and operation of AIS in businesses. However, businesses need to be fully aware of the challenges in the implementation process to take appropriate measures to optimize the benefits that IT brings. With the continuous development of technology, applying IT to AIS will help businesses not only maintain financial stability but also enhance their competitive capacity in the market.

The aim of this research is to determine and analyze the influence of green accounting and CEO characteristics on company value and company performance with Good Corporate Governance as a moderating variable. The population of this research is state-owned companies for the 2018-2022 period. Purposive sampling technique was used for data collection. Research data analysis techniques are multiple linear regression tests, interaction tests and subgroup tests. The findings of this research indicate that green accounting, CEO postgraduate and CEO field influence company value and company performance. CEO tenure and CEO experience have an influence on company performance but have no influence on company value. Independent commissioners are able to moderate the effects of green accounting, CEO postgraduate, CEO tenure on company value and company performance. Independent commissioners are also able to moderate the effects of CEO field and CEO experience on company value, but independent commissioners are not able to moderate the effects of CEO field and CEO experience on company performance. Audit quality is able to moderate the relationship between green accounting, CEO postgraduate, CEO field, CEO tenure and CEO experience with company value and company performance. Based on the research results, company stakeholders need to be aware of the characteristics of the CEO and need to pay attention to Good Corporate Governance.

The women of today’s era are a superwoman they reach beyond the sky by her extraordinary talent in every sector she fulfills all her responsibilities well, but during these duties she also faces lots of challenges in daily life in this paper we focused upon those challenges and remedies of working women specially in education sector. I selected this education sector because I observed most of the teachers in our country is female faculty from nursery to post graduation female teachers increasing day by day. Education sector now becoming a challenging sector in current era to build a new generation of society its very challenging job and students of new generation also very smart and they connect world due to social media, upgrade technology, intelligence and many more factors available to enhance their talent and due to teacher has to be more effortful as students.

Excessive stress in the workplace is a serious matter of concern for everyone. Stress and strain adversely affect employees’ quality of work (QWL) and quality of life (QL). Changing the composition of the workforce, the increasing influence of information and communication technology (ICT), long working hours and huge work pressures to meet deadlines, enormous turbulence in the business environment, a self-imposed compulsion to retain one’s job and progress in the career path, successfully navigating the dynamics of corporate culture and leadership bring about several changes having far-reaching implications for the employees, organizations, and society-at-large. The present study attempted to review the previous studies relevant to the present study. The review presents some important and relevant studies on occupational stress experienced by employees working in various sectors, coping strategies they adopted to overcome the stress are indicated. The present research paper attempted to gather information by reviewing published books, and articles in multiple journals, and collecting relevant data from published dissertations

Jet Airways, once a dominant force in Indian aviation, rose from humble beginnings to become the country’s largest private airline. Founded in 1992 under the leadership of Naresh Goyal, the airline capitalized on India’s economic reforms that liberalized the aviation industry. With a commitment to excellence and top-notch service, Jet Airways’ rapid growth strategy involved expanding both domestic and international routes, while simultaneously building partnerships with global airlines. However, by the late 2010s, the company faced mounting financial challenges, ultimately leading to its suspension of operations in April 2019. This case study delves into the key factors that propelled Jet Airways’ meteoric rise and analyzes the missteps that contributed to its dramatic downfall.

The relationship or the relevance between the relevance dividend policy and irrelevance dividend policy have been a theoretical and empirical debate since ages due to the financial decision of paying dividend to equity holders of retain dividend later to be re-invested to the firm to improve the overall net worth of the business. The study employed the ex-post facto research design which the researcher has no control over. The secondary panel data was sourced from the financial statement of the manufacturing and financial firm within 2017-2023. The data was subjected to panel regression technique. The findings revealed that earning yield has negative significant effect on retained earnings for dividend irrelevance model while market price of share and price-earnings ratio has negative and positive significant effect on dividend payout ratio for the dividend relevance model. Based on the findings of the both theory and postulation they equally have the tendency to determine firm valuation. The result for the dividend irrelevance model illustrated that retained earnings could be essential to stimulate how much percentage a company could earn in terms of earning per share while the dividend relevance model showed that sharing dividend at the end of any calendar year have the capacity to determine period valuation of shares on the stock market and dollar investment of a particular share. Based on the different school of thought of the dividend irrelevance theory group (Modigliani and Miller, 1961) and the dividend relevance theory group (Gordon, 1962) this study intends to develop a model for each theory to examine through the findings of the study which theoretical postulation in really is relevant in terms of firm valuation.

Rural India is the only answer to a “Viksit Bharat” or Developed India. This article attempts to present some critical dimensions on empowering rural India, namely environmental sustainability, policy interventions, technological integration, and bridging the rural-urban divide. The adoption of green practices, renewable energy solutions, and digital inclusion are presented as critical factors in enhancing rural livelihoods and infrastructure. Government initiatives under MGNREGA and Bharat Net have shown excellent improvement in rural development. The article also raises several other issues, including the absence of access to education, healthcare, and financial inclusion, suggesting that focused investment and equal distribution of resources are necessary. By building a resilient and inclusive rural economy, with diversified income sources and smart village initiatives, rural India can emerge as a sustainable growth engine. Actionable recommendations for policymakers, stakeholders, and communities to nurture a self-reliant and sustainable rural ecosystem complete the analysis. A holistic approach toward empowering rural India aligns with national development goals and global sustainability commitments, underlining its importance in achieving “Viksit Bharat.”