Title: ARTIFICIAL INTELLIGENCE AND ITS IMPACT ON MARKETING TRENDS IN INDIA’S FMCG SECTOR: A STATISTICAL ANALYSIS
Author: Dr. Seema Singhal and Dr. Deepak Kumar
Abstract:
This research paper investigates the integration and impact of Artificial Intelligence (AI) technologies on marketing strategies within India’s Fast-Moving Consumer Goods (FMCG) sector. Through comprehensive statistical analysis of industry data, market trends, and company case studies, this study identifies key AI applications that are transforming consumer engagement, personalization, supply chain optimization, and predictive analytics in the Indian market. The research demonstrates that AI adoption is generating significant returns on investment for FMCG companies while reshaping consumer expectations. The findings indicate that AI implementation is no longer optional but essential for maintaining competitive advantage in India’s rapidly evolving FMCG landscape.
Keywords: Artificial Intelligence in Marketing, FMCG Sector in India, Consumer Personalization, Predictive Analytics and Supply Chain Optimization
DOI: https://doi.org/10.38193/IJRCMS.2025.7313
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Date of Publication: 20-05-2025
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Published Vol & Issue: Volume 7 Issue 3 May-June 2025