The automobile industry in India is one of the largest and fastest growing markets globally contributing significantly to the nation’s GDP. With the increasing emphasis on sustainable transportation, the Indian government has implemented the “Faster Adoption and Manufacturing of Hybrid and Electric Vehicles” (FAME) scheme targeting the deployment of 6 to 7 million electric vehicles (EVs) by the end of 2020. Despite these efforts, the adoption rate of EVs particularly electric two-wheelers remains low compared to other major markets like the US, China and Europe. This study aims to analyse consumer perceptions and purchase intentions towards electric two-wheelers in Karnataka by identifying key determinants and providing actionable recommendations for stakeholders. Employing a quantitative research approach, data was collected through structured surveys administered to a diverse demographic across Karnataka. The survey measured factors such as environmental awareness, economic benefits, technological advancements, social influences and attitudes towards electric two- wheelers. Statistical analyses including multiple regression and factor analysis were conducted to identify significant determinants and understand their impact on consumer behaviour. The findings indicate that environmental awareness, economic benefits, technological advancements and social influences play crucial role in shaping consumer perceptions and purchase intentions. However, barriers such as limited charging infrastructure, high initial costs and concerns about reliability persist. Based on these insights, the study offers strategic recommendations for policymakers, manufacturers and marketers to enhance the adoption rate of electric two-wheelers. These include enhancing incentive programs, developing robust charging infrastructure, investing in product innovation and executing targeted marketing campaigns. This study contributes to the existing body of knowledge by providing empirical insights into consumer behaviour towards electric two-wheelers in Karnataka. It underscores the importance of a coordinated effort from all stakeholders to foster a sustainable and environmentally friendly transportation ecosystem.