Title: A STUDY ON INVESTORS ATTITUDE TOWARDS POST OFFICE SAVING SCHEMES WITH SPECIAL REFERENCE TO MAVOOR POST OFFICE |
Author: Greeshma P and Vidyeswari K |
Abstract: This study examines the attitude of investors towards Post Office Saving Schemes with a special focus on the Mavoor Post Office. These schemes, backed by the Government of India, are known for their safety, reliability, and guaranteed returns. The research aimed to assess awareness levels, investment preferences, satisfaction, and challenges faced by investors. Data was collected from 30 respondents using questionnaires and interviews. The findings reveal that most investors choose these schemes for secure returns, with the Public Provident Fund being the most preferred. However, a major challenge identified was the lack of clear information about the schemes. Despite this, customer service satisfaction was generally high. The study highlights the importance of increasing financial awareness and improving communication to make these schemes more inclusive and investor-friendly. These insights can help policymakers strengthen the reach and impact of post office saving schemes, especially in rural and semi-urban areas. |
Keywords: post office saving schemes, investor attitude, financial awareness, mavoor post office, government-backed investments, risk-averse investors, secure returns, customer satisfaction |
DOI: https://doi.org/10.38193/IJRCMS.2025.7318 |
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Date of Publication: 29-05-2025 |
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Published Vol & Issue: Volume 7 Issue 3 May-June 2025 |