This study investigates consumer experiences towards electric cars in the Kalaburagi District of Karnataka. With growing environmental concerns and gradual technological adoption in India’s automotive sector, electric vehicles (EVs) are gaining prominence. The purpose of this research is to analyze the factors contributing to consumer satisfaction, preferences, barriers, and future purchase intentions. A structured questionnaire was administered to 50 respondents residing in Kalaburagi who have either purchased or considered purchasing an electric car. Primary variables included perceived performance, charging infrastructure availability, cost-benefit perception, and environmental consciousness. Using regression analysis, the study examined the relationships between these variables and overall consumer experience.
The findings suggest that charging infrastructure availability and cost-benefit perception significantly influence consumer experience, while perceived performance and environmental consciousness contribute moderately. Regression analysis revealed that the independent variables accounted for a substantial portion of the variance in consumer experience (Adjusted R² = 0.62). Further, encouraging trends emerged regarding future purchase intentions and positive word-of-mouth recommendations.
This research contributes to understanding the dynamics of electric car adoption in emerging markets, particularly in semi-urban districts like Kalaburagi. The study highlights that enhancing supportive infrastructure and articulating economic benefits can accelerate consumer acceptance. The paper concludes with practical recommendations for policymakers and automobile firms to strengthen EV adoption at the grassroots level.