The primary objective of this study was to examine consumer attitudes toward FMCG products with a focus on Dhule district, particularly in terms of potential gender-based differences. The study tested the hypothesis (H0) that there is no significant difference between male and female consumers’ attitudes toward FMCG products, against the alternative hypothesis (H1) that a difference exists. Primary data was collected from 144 consumers using a structured questionnaire based on a 7-point Likert scale, assessing six key attitude variables. An independent samples t-test was conducted to analyze the data. The results revealed no statistically significant gender-based differences in consumer preferences, product quality importance, advertisement influence, brand switching, trust in brand safety, or brand loyalty. Both male and female consumers demonstrated similar behaviors and attitudes toward FMCG products. Thus, the null hypothesis (H0) was not rejected, confirming that gender does not significantly influence consumer attitudes toward FMCG products in Dhule district.