| Title: THE CASHLESS EFFECT OF UPI-BASED DIGITAL PAYMENTS ON CONSUMER SPENDING BEHAVIOUR IN KANYAKUMARI DISTRICT |
| Authors: Dr. R. Mohammed Abubakkar Siddique and Dr. K. Kaleeswari |
| Abstract: The rapid adoption of Unified Payments Interface (UPI) has transformed everyday payment practices and influenced the way consumers conduct routine transactions. This study examines the relationship between UPI-based digital payment usage and consumer spending behaviour among consumers in Kanyakumari District. The study is based on primary data collected from 300 respondents through a structured questionnaire. The collected data were analysed using appropriate descriptive and inferential statistical techniques. The findings reveal that UPI usage has a significant positive relationship with consumer spending behaviour and has a notable influence on spending patterns. The study also identifies differences in consumer spending behaviour across selected demographic characteristics. Overall, the findings indicate that the convenience and regular use of UPI-based digital payments are associated with changes in consumer spending behaviour. The study highlights the importance of responsible digital payment usage and consumer awareness in the growing cashless payment environment. |
| Keywords: UPI, Digital Payments, Consumer Spending Behaviour, Cashless Payments, Consumer Behaviour, Kanyakumari District. |
| DOI: https://doi.org/10.38193/IJRCMS.2024.6414 |
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| Date of Publication: 31-08-2024 |
| Download Publication Certificate: PDF |
| Published Volume & Issue: Volume 6 Issue 4 July-Aug 2024 |