The expansion of e-commerce has generated significant economic opportunities for local entrepreneurs by facilitating access to broader markets and enhancing operational efficiency. Nevertheless, the success of digital commerce is contingent upon establishing trust and ensuring secure digital transactions. This study examines the principal challenges local entrepreneurs encounter regarding trust and security within the e-commerce environment. Cybercrime, data breaches, online payment fraud, and insufficient consumer confidence have adversely affected the growth and sustainability of small online businesses. Limited resources, technical expertise, and institutional support hinder many local entrepreneurs from implementing robust cyber security measures, increasing their vulnerability to digital threats and customer distrust. The analysis demonstrates that these obstacles constrain entrepreneurial development and diminish consumer participation in local digital markets. The study concludes with recommendations for strategic interventions, such as strengthening cyber security infrastructure, promoting digital literacy, and developing supportive regulatory frameworks to create a safer and more reliable e-commerce ecosystem for local entrepreneurs.