Over time, the Internet has emerged as an increasingly popular medium for information search, evaluation of alternatives, and purchase decisions. Business-to-Consumer (B2C) electronic commerce refers to the use of Internet technologies by firms to market and sell products and services directly to individual consumers. Prior research suggests that a clear understanding of the factors motivating consumers to engage in online shopping is crucial for formulating effective business strategies, technological innovations, marketing initiatives, and website design. Despite the substantial growth and optimistic future prospects of online shopping, several negative aspects continue to be associated with this mode of purchasing. Compared to physical shopping environments, online transactions are often perceived to involve higher levels of risk and lower levels of trust. This is primarily due to the inability of consumers to physically inspect products, the absence of tangible cues regarding product quality, and the lack of face-to-face interaction with sales personnel. In order to identify the consumers’ experience and attitude towards online grocery shopping the study is conducted to explore various factors affecting online shopping and to analyze the factors influencing online grocery shopping Furthermore, concerns related to payment security and privacy protection significantly influence online purchase decisions. Consequently, consumers may experience a certain degree of perceived risk when purchasing products via the Internet.