Title: INTEGRATING SUSTAINABILITY INTO COMMERCE AND MANAGEMENT: A STRATEGIC APPROACH TO SUSTAINABLE DEVELOPMENT
Author: Dr. Aftab Alam
Abstract:

Sustainability has evolved from being an environmental concern to a strategic necessity in commerce and management. It is now a multidimensional concept that integrates economic, social, and environmental goals into organizational decision-making. The current study examines how sustainable development principles—originating from the 1987 Brundtland Report—can be embedded within management systems to achieve long-term corporate success and global welfare. The paper explores the three pillars of sustainability (economic, social, and environmental), their interdependence, and their application in managerial and business contexts. It also analyzes how the United Nations Sustainable Development Goals (SDGs) act as a guiding framework for corporate social responsibility (CSR), innovation, and ethical governance. The findings reveal that sustainability-driven commerce not only enhances profitability but also builds resilience, trust, and competitiveness in an increasingly conscious market environment

Keywords: Sustainable Development, Management Strategy, Corporate Social Responsibility, Green Innovation, Triple Bottom Line, Business Ethics, SDGs.
DOI: https://doi.org/10.38193/IJRCMS.2025.7628
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Date of Publication: 10-12-2025
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Published Vol & Issue: Volume 7 Issue 6 Nov-Dec 2025