The article presents an analysis of strategic communications as a tool for enhancing the investment attractiveness of African countries in the global media space. The study is based on an interdisciplinary approach that combines political science, economics, and communication research. Particular attention is paid to the content analysis of academic and applied sources covering issues of nation branding, public diplomacy, and media positioning. Key practices were identified, including the “Zimbabwe is Open for Business” initiative, Johannesburg’s branding, and digital promotion strategies, which demonstrated heterogeneous impacts on investor perceptions and the international image of countries. A comparative analysis of African campaigns and Qatar’s international experience revealed differences in institutional sustainability and systemic branding strategies that determine long-term effectiveness in attracting foreign direct investment. The necessity of overcoming barriers of political instability, weak institutionalization, and limited global media coverage is substantiated, as these factors hinder the formation of a sustainable investment image of the region. The article also examines the prospects for adapting global nation branding practices, digital media cooperation, and platform integration to strengthen Africa’s presence in the international information environment. The findings will be useful to researchers in strategic communications, specialists in global development, and practitioners in investment and public-private partnerships interested in building an effective image of Africa as an attractive and promising region for investment.