Green retailing involves adopting environmentally responsible practices in retail to reduce environmental harm. These practices include conserving energy, minimising waste, using eco- friendly packaging, and sourcing products responsibly. Despite a growing global movement towards sustainability, small towns like Pasighat in Arunachal Pradesh still show limited involvement in green retailing. This study explored the level of awareness regarding green retailing practices among small retailers in Pasighat. The research considered a descriptive and exploratory approach, collecting data from a sample of 50 small retailers via convenience sampling. A structured questionnaire was used, and the gathered information was analysed using percentages, tables, and graphs. The results indicate that while 74% of respondents were aware of general sustainable practices such as waste reduction and energy conservation, none were familiar with the specific term ‘green retailing’. This suggests that although some eco-friendly practices are being followed, they are not always recognised as part of a broader green retailing strategy. This highlights a gap between awareness and actual understanding that needs to be addressed through awareness initiatives and support mechanisms.