This study investigates the impact of the Goods and Services Tax (GST) on textile retailers in Malappuram District, Kerala. The research reveals that GST has increased fabric prices, reduced sales, and led to a decrease in offers, advertisement, and stock levels. Despite not affecting profit significantly, GST has caused practical difficulties in implementation, required external consultancy services, and necessitated special training for accounting staff. To mitigate these negative effects, retailers must adapt their business strategies, reduce prices, implement customized discounts, and adopt advanced accounting systems. The study suggests that increasing retailer awareness about GST and providing proper training to accounting staff can help navigate GST complexities. The research contributes to the existing literature on GST and its impact on various industries, providing valuable insights into the challenges faced by textile retailers.