Title:
STRATEGIC MARKETING MANAGEMENT ANALYSIS AND NOTIFICATION SYSTEM

Authors:
Dr. Sanjeev Kumar

Abstract:
The creation, application, and effectiveness of a Strategic Marketing Management Analysis and Notification System (SMMANS) are examined in this research study. In the modern corporate world, where digital transformation is happening at a breakneck pace and data creation is growing at an exponential rate, companies struggle to effectively manage and analyze massive volumes of marketing data in order to make well-informed decisions. SMMANS is a complete solution to this problem by providing an integrated platform that includes real-time alerting features, strategic planning tools, and extensive data analysis capabilities. This study applies a mixed-methods research methodology, including qualitative case studies and quantitative data analysis, to investigate the effect of SMMANS on marketing success in a variety of businesses. The results show that companies using SMMANS saw significant gains in a number of KPIs, including as campaign effectiveness, customer engagement measures, and total marketing return on investment (ROI). In addition to adding to the expanding body of knowledge on data-driven marketing tactics, this study offers practical advice for marketing experts and company executives looking to maximize their marketing efforts in an increasingly data-centric corporate environment.

Keywords:
Strategic marketing management, data analysis, notification systems, marketing automation, decision support systems, real-time analytics, customer engagement, marketing ROI, digital transformation, data-driven strategies