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Title: VOLKSWAGEN – AN EMERGING BOOMER THROUGH ITS SWOT |
Authors: Ms. Harshini B. V, Dr. Vadivazhagi S., and Dr. Balamurugan. G |
Abstract: An overview of the Volkswagen Company's SWOT analysis, a significant participant in the
automotive sector, is given in this abstract in a clear and straightforward manner. Volkswagen's
strengths are its presence throughout the world, its wide range of brands (including Audi and Porsche),
and its innovation in electric car technology. Ongoing dangers are presented by flaws including high
production costs and reputational issues stemming from the diesel emissions disaster. Opportunities
for Volkswagen include taking advantage of the rising demand for electric vehicles and entering
emerging markets. However, the business is threatened by fierce rivalry, volatile markets, and onerous
legal obligations. To summarise, Volkswagen needs to effectively capitalise on upcoming
opportunities and maintain its competitive edge in the automotive sector by utilising its strengths in
innovation and global reach, addressing its shortcomings, and managing external threats. |
Keywords: Strength, Weakness, Opportunities, Threats. |
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