Title:
CHOICE OF THE PROFESSIONAL STUDENTS ON PURCHASING MOBILE HANDSETS: A STUDY ON INFLUENCING FACTORS

Authors:
Dr. Gaurav Rath and Dr. Santanu Kumar Das

Abstract:
India's smartphone manufacturing industry has surged to $44 billion, marking a significant milestone. The country's smartphone exports have reached a record high of $11 billion. A mere decade ago, imports dominated the market with 98% of mobile phones being brought in from abroad. Now an impressive 99.2% of mobile phones used in India are domestically produced, showcasing a remarkable shift towards local manufacturing. The government aims to reach a milestone of USD 300 billion in electronics manufacturing by 2025-26, with exports accounting for USD 120 billion of that figure. Mobile phones are projected to play a significant role, contributing over USD 50 billion to exports by 2025-26. Against this backdrop, the present study is conducted to understand how customers place these companies in their minds. This study tries to judge the perception of respondents by taking into account top-end features, basic features, brand image, economy, additional features, and versatility of physical characteristics prided by handset sellers with the help of factor analysis. The study suggests that handset sellers should be considering the above-mentioned factors to capitalize on the opportunity.

Keywords:
Mobile handsets, Professional students, Influencing factors, purchase.