Title:
A BIRD VIEW ON INFLUENCE OF INVESTOR AWARENESS OF COMPANIES’ FINANCIAL PERFORMANCE ON PERFORMANCE OF STOCK MARKET INVESTMENT

Authors:
Dr. G. Jothi and Gayathri K. Menon

Abstract:
India's economy is expanding at the fastest rate in the world. Because of this, the Indian stock markets are attractive and a hub for opportunities for both local and foreign investors. Financial instruments such as stocks, bonds, and commodities are traded on the Indian stock exchange. It is a venue where buyers and sellers meet to exchange financial instruments within set hours of any given working day, all while abiding by the clear regulations set forth by SEBI. The present study aimed to know the influence of investor awareness of companies’ financial performance on performance of stock market investment. The study was conducted in Malappuram District of Kerala State. 100 samples were chosen by applying convenience sampling method. Questionnaire was used for collecting data from the respondents. The study revealed that the impact investments are being made by investors worldwide in an effort to harness the positive power of capital. Read on to find out more about the fundamentals of impact investing, who is doing it, what kinds of returns they can yield, and much more. Investor’s awareness level of companies’ financial performance will help investors in identifying investment risk early to be more willing to choose the investment with greater returns in their risk acceptance. According to investors. Investor’s awareness level of companies’ financial performance during this research will be proxied by investment level and importance level of companies’ financial performance. As a result, investors need to be adequately educated about how to divide their money across various investment horizons.

Keywords:
Financial, SEBI, Positive, Awareness, Investor.