Title:
EMPIRICAL ANALYSIS OF CORPORATE SOCIAL RESPONSIBILITY AND ITS INFLUENCE ON BUILDING: A GREEN CORPORATE IMAGE

Authors:
Priya and Dr. Sunita

Abstract:
This study investigates the relationship between Corporate Social Responsibility (CSR) practices and the development of a green corporate image, particularly in the context of Small and Medium Enterprises (SMEs) in Punjab and Himachal Pradesh. Using a quantitative methodology with 219 valid responses, the study employs Smart PLS Structural Equation Modelling to analyze the data. The findings demonstrate a strong positive correlation between CSR practices and the perception of a company as environmentally friendly by consumers. Specific CSR activities like sustainable sourcing and energy efficiency are highlighted for their impact on shaping a green corporate image. The practical implications suggest that integrating CSR initiatives aligned with green values can improve environmental reputations, enhance competitive positioning, and foster consumer trust and loyalty.

Keywords:
CSR, Green Corporate Image, Sustainability, Environmental Reputation, Consumer Perception.