Title:
THE IMPACTS OF SOCIAL MEDIA ON EMPLOYEES’ PRODUCTIVITY AMONGST ADMINISTRATIVE EMPLOYEES AT UITM PAHANG, CAMPUS JENGKA

Authors:
Noor Dalila Musa

Abstract:
This study focused on the impacts of social media on the employees’ productivity at Universiti Teknologi MARA Pahang, Campus Jengka. A total of 113 questionnaires were distributed to the administrative employees by using simple random sampling, out of which 108 (98.58%) questionnaires were returned. A statistical analysis was conducted by using SPSS 23.0 to investigate the impacts of four factors of social media that consists of communication channels, knowledge sharing, intention to use and intrinsic motivation on employees’ productivity. The findings showed that all four factors had mean scores within the range of high and very high. In addition, the results also revealed that the four hypotheses constructed showed positive relationships between the factors of social media on employees’ productivity. Therefore, all the four research hypotheses were accepted. These findings are useful in assisting the employers in Malaysia to increase employees’ productivity with the use of social media as one of the advanced information technologies.

Keywords:
employees’ productivity, communication channels, intention to use, intrinsic motivation, knowledge sharing, social media.