Title:
ENTREPRENEURSHIP, MOST IMPORTANT TOPICS OF THE BUSINESS PLAN

Authors:
Dr. J. Emilio Méndez-González*, M.A.R.H. Enrique Guzmán-Nieves and M.A.R.H. Liliana Álvarez-Loya

Abstract:
The main idea of this research is to define which are the most important points of the Business Plans and with this facilitate the focus of tasks directed to these topics, this without detriment to also treat the other requirements; However, with this the entrepreneur will be able to focus more activities and research on the requirements that need more emphasis and development time. Since, if these points are not adequately developed, it will be difficult to achieve the desired success in the venture. It was found that the order of difficulty in the development of a Business Plan is the following: the Financial Analysis of a Business Plan is the item that is most difficult, understanding that 397 students representing 55.14% put it as the main topic in degree of difficulty, followed by Procedures and Compliance with Legal Requirements, which is considered the most complicated item by 202 people, which represent 28.26%; being the Market with a choice of 65 students as the most difficult topic to cover, while 56 people indicated the other items, Strategic, Organizational and Processes as the most complicated.

Keywords:
Business Plan, Financial Viability, Legal Requirements, Commercial Viability, Structural Organization.