Title:
EMERGENCE OF VISUAL MERCHANDISING PRACTICES IN ORGANIZED RETAIL INDUSTRY IN PONDICHERRY WITH SPECIAL REFERENCE TO DEPARTMENTAL STORES

Authors:
A.B. Balamurugan

Abstract:
"Time Value" is as important as the value for money. People have too few times and naturally affect the need for effective visual Merchandise, ultimately. This study is based on basic retail research, visual merchandising visual status, how to distinguish between competitors and meets customer satisfaction, and satisfies customer satisfaction. Despite the global economy of Indian retailers, it is still optimistic about the growth of India. The Indian economy is more stable than other economies around the world, and the rest of the world and the Indians cannot be confused. People with disposable income without economic downturn or recession will act. Likewise, retailers shouldn't complain about low sales, especially in India, where thousands of festivals and weddings are held throughout the year. But the eternal question is how to attract consumers. The answer is visual merchandising. Merchandising plan and the back of your home should be planned efficiently and carefully. Optimizing the retail space of your store is important. Visual merchandising can be stored regularly and can keep the Appearance and the atmosphere change, and people will help people go to a wider audience. For this study, the researcher focuses on visual merchandising areas in the category of department stores. This study focuses on the roles of visual products and roles of various visual merchandising. (Successful store displays do not depend on the amount consumed in the creation. Creativity time is considered to be a machine level). Research areas are limited department stores. This study also tries to analyze the costs associated with visual merchandise in the cost of higher sales and profits. This researcher wanted to contribute to finding a new way of visual merchandising

Keywords:
Visual Merchandising, departmental stores, customer, economy, sales