Title:
THE BUSINESS RECOVERY AND THE FINANCIAL PERFORMANCE: STUDY ON PRIVATE FMCG IN JAKARTA

Authors:
Khairani Gusta Salmi and Wilhelmus Hary S

Abstract:
An entire FMCG- firms have the misguide in derivates of the vision and missions on the heterogeneous- industrial, brand adoption, brand resurrection movement, costly, less-information processing, fail from the tight competitions, and the radically inventions. This analysis would be investigating the research gap within the FMCG-hi-tech business. The novelty research- results from the development of market-place to recovery that it could more contribution on body of knowledge of the Organismic Integration theory, the R-A theory, GST and the theory of the GOF, that with to develop within the analysis of industrial hi-tech FMCG firms. Furthermore, the research would conduct and was using the predicted strategy in multivariate SEM-data analysis within an among the latent variables with the SmartPLS.

Keywords:
business recovery, digitalize emerging market, financial performance.