Title:
ENHANCING THE PERFORMANCE OF SMES IN SAUDI ARABIA THROUGH HUMAN CAPITAL AND SOCIAL-MEDIA TECHNOLOGY: A CONCEPTUAL MODEL

Authors:
Mohammad A Al Turais

Abstract:
Small and medium enterprises (SMEs) are one of the critical components of national economic growth and development in both developed and developing economies. However, the performance of SMEs in developing countries is lower than expected; therefore, it is crucial to understand the factors that improve performance. This study aims to develop a conceptual model to explain the relationship between the organizational performance of SMEs, human capital, social media technology use in Saudi Arabia. The author proposes a model in which human capital and social media technology use may positively influence organization performance in SMEs in Saudi Arabia context

Keywords:
Human capital; Social media technology use; SMEs performance