Title:
DEVELOPMENT OF BUSINESS MODEL 4.0 TO IMPROVE SMALL COMPETITIVENESS IN DEVELOPING COUNTRIES: A CASE STUDY IN INDONESIA

Authors:
Agus David Ramdansyah and Aan Khurosani

Abstract:
Until now, Micro, Small and Medium Enterprises (SMEs) are considered to still not have high competitiveness, even though they have the potential to increase income and absorption labor. They still face obstacles both internally and externally. Several factors that are expected to improve MSME competitiveness have been identified in several studies. This study aims to confirm the design of the model and its indicators that can affect the competitiveness of SMEs through primary data which are then processed quantitatively. Based on data from 522 SMEs in 8 regencies/cities in Banten Province, Indonesia. Six main variables that make up SME competitiveness are identified, namely the availability and condition of the business environment, business capability, policy and infrastructure, research and technology, financial support and partnerships, and variables performance.