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Title:
THE IMPLICATIONS OF LEARNING STYLE ON THE DESIGN OF ENGLISH LANGUAGE TEACHING MATERIALS IN THE TERTIARY LEVEL

Authors:
Lumin Christy Sario and Arbela Grace B. Espina

Abstract:
One of the important concerns of teachers and instructional developers or designers should be the students’ style of learning, as research found that the quality of a learning material is enhanced if it is designed taking into account learners’ individual learning styles. Thus, this paper aimed to explore the different learning styles and strategies of students, and how these can be accommodated in the design and development of instructional and learning materials in English Language Teaching (ELT) or English as a Second Language (ESL). In the study, there were 128 respondents who were freshman college students taking English 16.1, a basic English course offered in Xavier University, a reputable university in Northern Mindanao, Philippines in which the study was conducted. The method used in the study was a combination of quantitative and qualitative methods done through a survey questionnaire. The instrument utilized in the study is called, The Learning Style Survey designed by Cohen, Oxford and Chi published by the Center for Advanced Research on Language Acquisition at the University of Minnesota. Results and findings revealed that the Visual Learners dominate the freshman college students who have preference for seen or observed objects including pictures, diagrams, paradigms, demonstrations, displays, handouts, films, and flip-charts, and can work well from checklists, written directions/instructions, scripts and texts. Therefore, the most effective and appropriate materials for these types of learner are maps, flow charts and webs. The use of highlights, color codes, book/marginal notes are effective strategies. Moreover, being in the era where the hype of technology is observable, students are comfortable in studying with visual contextual information not just by seeing or reading the material but also seeing materials that are animated or moving. The use of technological materials for studying helps students in their creativity in the use of different gadgets and applications in many ways.

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