E-BUSINESS MODELING AND DIVERSIFICATION FOR SME USING PHA METHOD IN INDONESIA

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Agus David Ramdansyah
Vadilla Mutia Zahara
Stannia Cahaya Suci

Abstract

Indonesia has many potential crafts industries. One of them is melinjo (Gnetum gnemon) in Banten Province. However, its development seems has not visible yet. In 2017 the harvest area for melinjo in Banten Province is 399,032 trees with a productivity of 62.16 kg / tree and reaches a production of 248,021 quintals. One of the problems is that product cannot be sold and utilized due to lack of marketing and promotion. The objective of this research are to find out the problems of industries and to determine development strategy. Method used are descriptive analysis and Analysis Hierarchy Process (AHP). The sample in this study consisted of 10 craftsmen and 8 key persons. Results show that the fundamental problems facing is limited skilled human resources. The main priority in development of this industry is HR criteria (weight value 0.473), followed by marketing criteria (weight value 0.352), production management criteria (weight value 0.128), and technology criteria (weight value 0.082). Suggestion of this study is that the government is expected to be more focus in development this SMEs industry by enhancing their knowledge and technical skills of human resources through education and training specially in using the internet for utilizing in their business.

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